Hi, Im Shakira

Digital Marketing & Content Production

Digital marketer and content creator with experience in social media, video editing, digital platform management, SEO, and customer engagement.‍ ‍

I'm passionate about combining creativity with problem-solving and enjoy finding meaningful ways to connect with people through digital media, marketing, and customer engagement. My career has taken me from the skies as Cabin Crew with Air New Zealand, while studying Business and Finance, to managing the digital presence of a national lifestyle magazine. Along the way, I've developed a passion for creating content, building digital experiences, and helping businesses connect with their audiences in creative and engaging ways.

I enjoy wearing many hats. Whether I'm editing a video, running a social media campaign, analysing marketing performance, or helping customers, I love learning new skills and putting them into practice. Much of what I know has come from curiosity, hands-on experience, and a willingness to give something a go.

When I'm not behind a computer, you'll usually find me exploring new places, staying active, and making the most of the outdoors. I'm excited to continue building a career that combines technology, creativity, and business to make a meaningful impact in the travel and tourism sector.

Summary

Digital Marketing & Content

Skills

  • Social Media Management & Content Strategy

  • Digital Platform Management

  • SEO & Digital Optimisation

  • Email Marketing & EDM Campaigns

  • Meta & Google Advertising Platforms

  • Marketing Analytics & Performance Reporting

  • Video Production & Editing (Adobe Premiere Pro, Adobe Express)

  • Photography & Videography Content Creation

  • Copywriting & Editorial Writing

Business & Administration

  • Microsoft Office Suite

  • Xero Invoicing Software

  • Administrative & Organisational Skills

  • Data Entry & Record Management

  • Customer Service & Relationship Management

  • AI Productivity Tools (ChatGPT, Grok, and other AI assistants)

  • Website Management & Digital Content Updates

Experience

  • Plan, write, and edit travel features and lifestyle articles for print magazine and digital platforms.

  • Proofread and edit magazine content for spelling, grammar, tone, and factual accuracy before publication.

  • Capture, edit, and produce engaging travel photography and videography for content stories, social media, and YouTube.

  • Develop and manage digital marketing campaigns across social media, Google Ads, and EDM platforms to increase audience engagement and support business growth.

  • Represent the company at industry shows and events, managing the exhibition stand and engaging with readers, subscribers, and advertisers.

  • Manage subscription database, renewals, customer enquiries, invoicing/debt collection, and competitions/giveaways.

  • Delivered exceptional customer service and support to hundreds of passengers daily, creating positive travel experiences while managing a wide range of customer needs and situations.

  • Maintained high standards of safety and operational compliance through regular training, emergency procedures, reporting requirements, fatigue management, and ongoing professional development.

  • Followed strict aviation regulations and company procedures to ensure passenger safety, security, and efficient flight operations.

  • Managed challenging situations calmly and professionally, using strong communication, problem-solving, and decision-making skills in high-pressure environments.

  • Completed detailed incident reports and administrative documentation, demonstrating strong attention to detail and accuracy.

As Digital & Subscriptions Manager at NZTODAY RV Lifestyle, I was responsible for managing the magazine’s digital presence, content creation, customer relationships, and subscription/administration operations.

Working across both print and digital platforms, I combined creative storytelling with marketing strategy to grow audience engagement, produce engaging travel content, and support the overall growth of the brand.

The role allowed me to develop a diverse skill set across publishing, digital marketing, video production, customer engagement, and business operations, while working independently and managing multiple projects from concept through to completion.

During my role as a Short-Haul Cabin Crew member with Air New Zealand, I was responsible for delivering exceptional customer experiences while upholding the highest standards of safety, professionalism, and operational efficiency.

Working in a dynamic environment with hundreds of passengers daily, I developed strong communication skills, attention to detail, and the ability to remain composed under pressure.

Through this role, I gained valuable experience in customer relationship management, teamwork, compliance, and problem-solving, while representing one of New Zealand’s most recognised brands.

Feb 2014 - Nov 2022

Air New Zealand

Short-Haul Cabin Crew

May 2024 - July 2026

RnR Publishing

NZTODAY RV Lifestyle Magazine

Digital Content &

Subscription Manager

Bachelor of Business

(Financial Planning & Advice major, Psychology minor)

Jan 2022 - Present

Massey University

Education & Training

Certificate Level 3 & 4 Travel and Tourism and Aviation Level 4

Jan 2013 - Dec 2013

Travel Careers & Training

Portfolio

References

Robyn & Bruce Mountain

Phone: 027 242 5189